Successful show-round preparation. Flip the provisional to confirmation.

Show round preparation

As a Sales person within the events and hospitality sector, successful show-round preparation will convert the business. We all know that if your client is willing to site visit, they are nearly there to confirm their event. They have given up their valuable time to view your space/ service and now its about ensuring they love what they see, and confirm the event with you. The success starts with the preparation. BUILD a relationship before your client even arrives. Introduce yourself to your client on Linked In. This will ensure Continue reading

It’s all in the detail – 5 top tips for hospitality show-rounds

Selling event space takes preparation. Some tips may seem obvious yet my hospitality mystery shopping often shows up these gaps.These basics should be easy to achieve whatever the size of your hotel. BUILD A RELATIONSHIP before your client even arrives. Introduce yourself to your client on Linked In. Confirm your show-round by email including directions to the hotel and to main reception. WELCOME your guest in person by waiting in the reception for their arrival. Linked In will help you identifying your client. Your client should be made to feel Continue reading

Social Media – Stand Out from the Crowd

How do you stand out from the white noise when thinking about the content of your social media posts: Effective tools to encourage engagement, increase loyalty and connect with your clients. Using sites such as Linked In, Facebook, Twitter, Instagram, YouTube, Pinterest and TripAdvisor will help you elevate your brand and reach. Communication needs to be directed at your ‘ideal’ hotel guest, ensuring the messages that you voice are aimed at them and are personalised. Tone of Voice Voice – Your brands personality think of it as a character Tone Continue reading

How to encourage your guests to return……

How to reach to your guests with positive messages

We wish you were here …. Again! Marketing content is essential to ensure your guests return. How to reach out to past guests with positive messages to secure your future business? When rooms and reservation books are empty, now it is more crucial than ever to communicate with clients – particularly those who have already stayed or visited. Previous guests with experience and faith in your product and service could be the golden ticket in the hospitality business – repeat bookings. So how do you remind them of their experience Continue reading

Safety to Sparkle – What is your hospitality sales message?

Safety to Sparkle – What is your sales messages Keeping the balance going for your hospitality business Now we are nearing to over half the population is vaccinated, this is welcoming news, yet we still need to balance the ever-changing restrictions as we head towards a more positive Summer 2021. So what balance do you need in your marketing messages to communicate positively to customers from safety to the sparkle? What’s your latest safety news? Be clear to customers about how regulations particularly affect your buildings, staff and the guest Continue reading

Staycations – It is not just about the DBB Rate !

Building relationships in the visitor economy – a conversation with Chase Distillery Strong partnerships have been essential during the past difficult year. For independent hotels, working with established local visitor attractions that reflect your brand values can be one of those partnerships. Don’t just list places of interest in your welcome brochure – work with those businesses to bring unique experiences to your guests. In my consulting role at Tewkesbury Park Hotel, we have worked with Chase Distillery for more than four years. Based in Herefordshire – less than an Continue reading

Future staycations – hotels need to start marketing now!

Tell your story….. and keep telling it to secure future staycations. You may have days at the moment where you struggle to imagine a busy reception area full of suitcases or the buzz of your bar area offering welcome drinks. But then….. you take a breath and remind yourself that so many of those people restricted to their own four walls at the moment are all longing to get away. Longing to get away, travel and book a so long anticipated break…at your hotel. When the hospitality and hotel business Continue reading

5 ways to power up your testimonials

Power up your testimonials

Testimonials are a powerful marketing tool to use in a crowded market. Real stories and emotions to give potential guests more confidence in their decision to choose your hotel amongst others. So how do you make sure that positive email or review works hard to reach out to future guests? 1) Ensure all staff realise the value of a few kind words Not all comments come in conveniently on a customer feedback card. Maybe a ‘thank you’ email was sent to the reservations department or the spa manager. Make sure Continue reading

Post Lockdown – Preparation prior to the Perfect Show Round!

As hotels and venues are now getting back to a ‘new normal’, we as salespeople must look at how we showcase our facilities whilst ensuring our clients feel comfortable and safe. We need to prepare prior to the perfect show round. For some of our clients its maybe their first time travelling and viewing a venue. Here are a few tips to prepare your client prior to their visit. Over – communicate • Send them your new COVID-19 protocol and what they can expect from the visit. • Detail what Continue reading

Don’t forget your staff in the welcome back!

Managing Staff beck into work

Now that the hospitality industry can open its doors, staff need to be welcomed back too – So how do you manage your team’s return to work? Returning to work is a big step. As owner or manager you’ve been living and breathing hotel life during lockdown to keep things going. Furloughed waiting staff, receptionists and breakfast teams have been solely stuck in frantic home-schooling or may have hardly seen a soul face-to-face. They’re making a big step change; relived to be back at work but work is not how Continue reading