Hotel Sales and Marketing

Increase sales occupancy and bookings for your Hotel

Why is marketing important in hotel industry?

Marketing strategies play vital roles in building a good customer base and keeping them loyal. The hotel sector is mainly a tourism sector therefore having clear branding is very important. Read more here.

How Endeavour Consulting can increase your bookings and improve your business;

Sales strategy and support for hotel owners

Increase direct bookings, improve and identify revenue streams and repeat business.

Your hospitality business could be a boutique hotel or a large independent resort, with a fresh pair of eyes, we delve into your business, your hotel’s online marketing strategies. Exploring in depth your hotel’s website and its website traffic, we help you identify your guests buying cycle, where they come from, who they are and their purchase decisions and how they are finding you and what services or products they are choosing.

We investigate the whole buying journey both from your client’s angle and in- house sales processes and procedures. We get under the skin of your prospecting campaigns, create achievable strategies, and help you successfully account manage your lucrative clients.

GET IN TOUCH – How can Endeavour grow YOUR business?

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New business pitches – target repeat guests from respectable businesses.

Being the extension to your sales teams, we can be your ambassador, approaching new clients, proposing successful business pitches and RFPs (Request for proposals)

Focusing on your current proposal’s and adapting where we feel they need enhancement to stand out from the crowd of proposals

Improving processes and systems

We understand that as a business owners or managers, your time is involved in the operations of the business, sometimes you would struggle to see ‘the wood for the tree’s’ ….we are here help, we analyse your current sales processes, identify your current internal sales processes and their effectiveness.

With our findings, we them propose suitable solutions and help you roll these new processes across the sales teams.

Get introduced to a larger network.

With over 30+ years working within the hospitality industry, we have a established a large black book of useful contacts, of clients, MICE agents and incentive travel agents. We help you get your business in front of corporate buyers and industry specific clients and your potential customers.

Corporate clients

There is a big pond full of different sized fish (clients) we will assist your sales efforts to ensure you approach the most lucrative corporate clients.

We help with your sales strategy, identify who to target, how to get in front of your new clients with the correct message.

Prospecting new markets can be seen as quite daunting, we help create a plan that it easily manageable and achievable, giving your sales teams the tools to successfully and confidently execute a prospecting plan.

Reduce stress by working with someone with 30+ years in the hotel and hospitality business

Work with Endeavour Consulting marketing consultancy to take your tourism business to the next level. Owner, Amanda Baker, is a hotel consultant with more than 30 years’ hospitality industry knowledge. She has significant success in generating new business for clients and has planned ‘wow factor’ events for brands including BMW, IKEA, HSBC and Jaguar Landrover

Amanda Baker, Director of Endeavour Consulting, is passionate about the hospitality and tourism sector. Specialising in the preparation and implementation of sales & marketing strategies.

With a fresh pair of eyes on your business, we assist business owners and operators to re-assess their sales strategies. Taking complete ownership of the business, we work alongside the management team and colleague to secure future sales and increase profit.

If I can help in any way please do give me a call 07711 825005.

Endeavour Hotel Marketing Services

Event planning / Familiarisation Event

We understand that to promote your venue/ event space you need to effectively show case to your clients, we help you with a showcase campaign, identifying your key clients, working with local businesses with collaboration, and preparing a ‘Wow’ factor for your familiarisation event.

We will assist with the execution of the showcase, who to invite, how to invite, itinerary building, facilitating the event and being the ambassador on the actual day.

Mystery Shopper service

Sales maybe slipping through the net, the answer could lie at the initial enquiry stage, how is the enquiry being dealt with? Is the client receiving the correct information? Are all enquiries being followed up effectively? Is the enquiry being dealt like a tick box procedure?

We delve into these processes through the eyes of your potential clients and provide detailed graded reports of your sales team members enquiry handling.

Lead Generation campaigns

We cannot rely on our current clients and need to ensure our sales pipeline is constantly being drip fed with new client enquiries. We will help you have a clear objective about your campaign. Identify the most suitable and lucrative clients for your product or service. Assist you in the strategy, identify your target audience, what content they will want to see and the best call to action to obtain the correct data capture.

Your Lead Generation campaign will help you achieve a inclusive prospecting database and in-turn new clients.

Interim Sales Support

For those businesses who wish to outsource their proactive sales activities, our interim support can assist new business owners or those who need a short-term fix to increase their sales funnel. This is often required for new business owners who have yet to recruit their sales teams, or for businesses who need assistance with a specific sales campaign. Interim sales support can provide a cost-effective solution to support and maintain your proactive sales activities.

Brand Ambassador

We get under the skin of your business, we ingratiate ourselves to fully understand your business vision, mission and goals. Working closely with the existing sales, marketing and management team, we assist with the overall strategy and communicate your product and service to attract bookings and new guests / clients.

PR

Public Relations is essential to a the success of a hospitality business. Good PR will put your property and service in a positive light for your new guests.

PR will promote to various marketing channels ensuring the marketing efforts are maximised to the full potential. We will help you with a PR campaign to ensure that you are seen in the best possible light, ensuring positive reputation and public image.

MICE Agents (Meetings, Incentive, Conference and Events)

These agents are vital for the success of your hospitality business, they will help you attract new business from business travellers, corporate away days, incentive events, product launches and executive board meetings.

These agents have a large client base, who will go to them for their expertise and advise as to where to hold their next event or series of events.

We ensure that your hotel / event space is one of the first they propose to their clients. We help you get in front of these specific agents, encouraging them to visit, showcase your property with site visits. We assist your sales teams in how to approach these agent, what events / exhibitions to attend and how to successfully account manage the MICE agents.

“I understand that independent businesses have to work a lot harder to win business and stand out from the crowd. I have great empathy for your challenges but there are also opportunities. I have a passion and clear focus to achieve those new sales.” Amanda

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