Helpful hints and suggestions to drive more revenue to your hotel / venue space
Ways to drive more revenue to your hotel / venue space.
Tag: hospitality
Make your Event Planner your best friend?
How do you stand out, ensure your venue is seen in the best light and you win the business? Some useful advise and tips to make you the preferred person and venue
Imposter Syndrome – Does it affect your writers block?
I recently was chatting to an industry colleague, collectively we had over 50 years hospitality sales experience.We are both consultants and have, over the years, provided numerous clients with our expertise.We both write blogs and industry content which we hope will provide our younger less experienced colleagues with some useful inside knowledge. There is a HUGE ‘but’ coming…. We both agreed that we suffer with Imposter Syndrome when it comes to parting with our knowledge, doubting if our content will be interesting, ridiculed and receive negative comments, or event nasty Continue reading
Shh… Don’t give away your availability
Think back to when you were on holiday – you are out walking along the beach front… looking for a nice restaurant to have dinner. You find two restaurants side-by-side. One that is very busy, lots of people dining, a nice buzz …but the second one is nearly empty, no apparent atmosphere. Which one will you choose? I know I would head straight for the busy one…. in my mind I will be thinking the food must be good, serving lots of diners. I too want to experience that hospitality. Continue reading
How to make your sales teams successful?
As hoteliers we understand the importance of customer service – all our front of house team members will have received lots of training on how to make our guests feel special whilst they are enjoying our hospitality. Have you thoroughly gone through customer service training with your sales teams? The teams who are the first port of call for our future guests, those who receive the telephone and email enquiries – the one’s who are back of house, but without their successes no-one would have a job to do! With Continue reading
Competitors – When did you last look at your hotel competitors?
In the hospitality sector, we are all fighting for the same clients …. or are we? One of my hotel clients’ asked if I would like to attend an appointment that a GM from a local hotel had requested. It made me think about competitors…. made me wonder why the new Hotel Manager had requested a meeting with us, to see the facilities that our hotel had to offer, when the two hotels are not part (in our eyes) of the competitor set. He brought along with him, his proactive Continue reading
Successful show-round preparation. Flip the provisional to confirmation.
As a Sales person within the events and hospitality sector, successful show-round preparation will convert the business. We all know that if your client is willing to site visit, they are nearly there to confirm their event. They have given up their valuable time to view your space/ service and now its about ensuring they love what they see, and confirm the event with you. The success starts with the preparation. BUILD a relationship before your client even arrives. Introduce yourself to your client on Linked In. This will ensure Continue reading
5 ways to power up your testimonials
Testimonials are a powerful marketing tool to use in a crowded market. Real stories and emotions to give potential guests more confidence in their decision to choose your hotel amongst others. So how do you make sure that positive email or review works hard to reach out to future guests? 1) Ensure all staff realise the value of a few kind words Not all comments come in conveniently on a customer feedback card. Maybe a ‘thank you’ email was sent to the reservations department or the spa manager. Make sure Continue reading
Post Lockdown – Preparation prior to the Perfect Show Round!
As hotels and venues are now getting back to a ‘new normal’, we as salespeople must look at how we showcase our facilities whilst ensuring our clients feel comfortable and safe. We need to prepare prior to the perfect show round. For some of our clients its maybe their first time travelling and viewing a venue. Here are a few tips to prepare your client prior to their visit. Over – communicate • Send them your new COVID-19 protocol and what they can expect from the visit. • Detail what Continue reading
Don’t forget your staff in the welcome back!
Now that the hospitality industry can open its doors, staff need to be welcomed back too – So how do you manage your team’s return to work? Returning to work is a big step. As owner or manager you’ve been living and breathing hotel life during lockdown to keep things going. Furloughed waiting staff, receptionists and breakfast teams have been solely stuck in frantic home-schooling or may have hardly seen a soul face-to-face. They’re making a big step change; relived to be back at work but work is not how Continue reading