Competitors – When did you last look at your hotel competitors?

In the hospitality sector, we are all fighting for the same clients …. or are we? One of my hotel clients’ asked if I would like to attend an appointment that a GM from a local hotel had requested. It made me think about competitors…. made me wonder why the new Hotel Manager had requested a meeting with us, to see the facilities that our hotel had to offer, when the two hotels are not part (in our eyes) of the competitor set. He brought along with him, his proactive Continue reading


5 ways to power up your testimonials

Power up your testimonials

Testimonials are a powerful marketing tool to use in a crowded market. Real stories and emotions to give potential guests more confidence in their decision to choose your hotel amongst others. So how do you make sure that positive email or review works hard to reach out to future guests? 1) Ensure all staff realise the value of a few kind words Not all comments come in conveniently on a customer feedback card. Maybe a ‘thank you’ email was sent to the reservations department or the spa manager. Make sure Continue reading


Post Lockdown – Preparation prior to the Perfect Show Round!

As hotels and venues are now getting back to a ‘new normal’, we as salespeople must look at how we showcase our facilities whilst ensuring our clients feel comfortable and safe. We need to prepare prior to the perfect show round. For some of our clients its maybe their first time travelling and viewing a venue. Here are a few tips to prepare your client prior to their visit. Over – communicate • Send them your new COVID-19 protocol and what they can expect from the visit. • Detail what Continue reading


Why the art of telephone conversation is so vital in hospitality

Why the art of telephone conversation is so vital in hospitality Building relationships with a guest starts long before the step through the door So.. pick up the phone! As more customers get in contact to book, rebook and simply ask questions, your task is to not only give information but also to reassure and give that important first impression. Getting personal A personal phone call, when handled well, can not only get to the heart of an issue quickly, it can pick up on any side issues: a tone Continue reading