How do you stand out from the white noise when thinking about the content of your social media posts:
Effective tools to encourage engagement, increase loyalty and connect with your clients.
Using sites such as Linked In, Facebook, Twitter, Instagram, YouTube, Pinterest and TripAdvisor will help you elevate your brand and reach.
Communication needs to be directed at your ‘ideal’ hotel guest, ensuring the messages that you voice are aimed at them and are personalised.
Tone of Voice
Voice – Your brands personality think of it as a character
Tone – The vibe of your brand
Language – words you use in your posts
Purpose – What is the reason for the post in the first place?
*Be consistent* –
Now, it is not necessary that you must post every day. But the frequency at which you are posting should be constant.
Let’s say if you are posting every alternate day, then it should remain consistent throughout. It is OK to miss a day or so, but ensure of regular contact, schedule posts using platforms scheduling tools like Buffer
You can reach more people by posting content regularly on all platforms. Besides, you’ll easily be able to grow your online presence and drive website traffic.
Example of consistent and clear brand messages –
Coca Cola’s brand message is easily identifiable and focuses on happiness and joy. Then they add a consistent tone of voice with that, which is friendliness. It’s in their ads, on their website, and very prevalent on their social media channels.
Positive and Personal
Posts to include:
Personal stories from owners, staff or contractors
Provide the reader with information they can use
Include memorable experiences – let the reader remember, recognise and reminisce
*Negative posts do not attract followers*
Inspirational and Creative
Some ideas for your social media content calendar –
‘Sneak a Peek’
Quality Vs Quantity
Know your audience
Post with confident and purpose
Understand Different Platforms
Remember – Your aim is to build your audience.
Your audience needs to get to KNOW you
Once they know you, they decide if they LIKE you and follow you
Once they like/follow you, they then will TRUST you
Only at the trust stage will they BUY from you
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